an initiative from scéal arts collective with Smart Balbriggan
a festival curated by Valeria Ceregini
2025 How It’s Made Schedule
13–15 november 2025
Balbriggan, Co. Dublin
Thurs Nov 13th 16:00 - 21:00 How Its Made: Unmasking AI...kicks off!
Location: Our Balbriggan Hub
HOW IT’S MADE 2024 kicks off!
Join the launch of How It’s Made ’UNMASKING AI’ with an art exhibit from artist Leia Mocan in The Hub and then a tour of exhibits in The Warehouse, The Lark and The Window with Artists Murielle Celis, Billy Brew, Elaine Gaffney, Antonio D’Souza, Petra Skyvova, Sheila Ryder, Nunce McAuley, Anita Doolan, Thomas Hendy, Anastasia Kerdina, Gordon Farrell, Sophie Meehan, Darren Rogers, Matthew Kelly & Leia Mocan.
The artists collaborated with researchers and scientists at Trinity College to learn about Artifical Intelligence and have produced engaging experiences in response to those learnings about the potential advancements and inherent risks and fears about AI.
There will be a panel discussion about the future of AI before the tour of the exhibition!
Come join us in Balbriggan on Thursday November 13th at 16:00 for the HOW IT’S MADE kick off event in the Our Balbriggan hub followed by a tour of 2 other art exhibitions.
The launch is one event in the HOW IT’S MADE series from November 13-15 for Science Week in Balbriggan.
The events are funded by Science Foundation Ireland (Research Ireland) with support from Fingal County Council in partnership with Smart Balbriggan, the CONNECT Centre and the SCÉAL Arts Collective.
School Tours Thurs Nov 13th & Fri Nov 14th How Its Made: Unmasking AI
Location: Walking Tour: The Warehouse, Vauxhall St.
(then to the The Hub, The Window and The Lark)
Join a guided walking tour of How It’s Made: Unmaking AI, from the SCÉAL Arts Collective for Science Week curated by Valeria Ceregini starting in The Warehouse on Vauxhall St in Balbriggan.
Tours are available on Thursday November 13th and Friday November 14th during the day and last 1 hour and 15 mins.
The tour starts art exhibit in The Warehouse and then stops in George’s Square at The Hub before moving to The Window and finishing at The Lark.
Meet some of the Artists and learn how they collaborated with researchers and scientists at Trinity College to learn about Artificial Intelligence and then produce engaging experiences in response to those learnings. All about the potential advancements and inherent risks and fears about AI.
The Science Week events are funded by Research Ireland with support from Fingal County Council in partnership with Smart Balbriggan, the CONNECT Centre and the SCÉAL Arts Collective.
Enjoy an opportunity to meet many of the creatives including:
Artists Murielle Celis, Billy Brew, Elaine Gaffney, Antonio D’Souza, Petra Sky, Sheila Ryder, Nunce McAuley, Anita Doolan, Siobhan Harper, Thomas Hendy, Anastasia Kerdina, Gordon Farrell, Sophie Meehan, Darren Rogers, Matthew Kelly and Leia Mocan.
email:
info@scealcollective.com
to book a tour!
Thurs/Fri/Sat (Nov13-15): Walking Exhibition Tours
Location: Walking Tour: The Warehouse, Vauxhall St.
(then to the The Hub, The Window and The Lark)
Join a guided walking tour or wander on a self-guided tour of How It’s Made: Unmaking AI, curated by Valeria Ceregini from 5-8p Thurs/Fri starting in and all day Saturday, 10a-8p starting at The Warehouse on Vauxhall St in Balbriggan.
From the Warehouse you’ll visit The Our Balbriggan hub with an exhibit in George’s Square, and then to The Window at 2-4 Dublin Street for another exhibit followed by a tour of The Lark Concert Hall with a series of exhibitions from multiple artists.
There will be a surprise appearance by the Quantum & Answers Trailer from the CONNECT Centre where you’ll get to interact with Quantum researchers and learn about the cutting edge of technology!
Thursday at 8p there will be a special music performance in The Lark
Friday at 8p there will be a special music performance in The Warehouse
Saturday at 7p there will be a special talk followed by a music performance to close out the show.
Featured Artists:
Murielle Celis, Billy Brew, Elaine Gaffney, Antonio D’Souza, Petra Sky, Sheila Ryder, Nunce McAuley, Anita Doolan, Siobhan Harper, Thomas Hendy, Anastasia Kerdina, Gordon Farrell, Sophie Meehan, Darren Rogers, Matthew Kelly & Leia Mocan.
Sat Nov 16th 14:00 - 16:00 Artificial Intelligence Workshop for All Ages - No Experience Necessary
Location: Walking Tour: Balbriggan Library (Hamilton Hall)
Ever wondered how Chat GPT works? Is this type of technology good for us as humans?
You are invited to a workshop on Generative AI (Chat interactions) to explore the current state of the most commonly used artificial intelligence.
All ages welcome to share the joys and fears about the latest technology to land in homes and pockets. An exchange of ideas between young and old and everyone in between on Artificial Intelligence, no experience necessary.
Come join the discussion with experts from Trinity College and share your views or to learn!
2025 How It’s Made Artists & Venues

Valeria Ceregini, Curator
Valeria Ceregini is an Italian Irish-based curator and art historian with over a decade of experience curating international contemporary art exhibitions. Her research focuses on ecology, post-humanism, and trans-cultural narratives. She is the founder of MISCIA, a platform supporting artists through mentorship and European collaboration. Recent curatorial projects include This Too Will Pass (Galway International Arts Festival 2025), Future Fragilities (Turin, 2024), Prototypes for Cyborgs (Zeitgeist Irland24), Periodical Review 14 (PP/S, Dublin), and Towards Super-Connection (Villa Croce, Genoa). She has curated projects with IMMA, RCC Letterkenny, Hugh Lane Gallery, and Interface Inagh, and has held residencies at ZK/U Berlin, SEA Foundation (Netherlands), and PP/S Dublin. Her work is regularly supported by Culture Ireland, the Arts Council of Ireland, Creative Ireland, and European cultural bodies.
The Window
4 Dublin St, Balbriggan

"64 Reflections on Truth" - Murielle Celis
Unmasking AI has inspired Murielle Celis to take over the Entire Front of the building known as ‘The Window’.
64 Reflections on Truth explores technology, truth, and intuition through the I Ching – an ancient Chinese text long used as both oracle and guide.
When participants trigger the touch sensor, one of the 64 hexagrams appears on the screen giving guidance.
Our attention has become so externalised, constantly reacting to screens and digital input, and now, with the added influence of AI, reality and illusion often blur.
As artificial intelligence grows more pervasive, we may need to turn inward – cultivating intuition and emotional intelligence as the new forms of data needed to navigate truth in a digitised world.
The Hub
George’s Square, Balbriggan

"Synthetic Clairvoyance" - Leia Mocan
Synthetic Clairvoyance” is an interactive AI-based sculpture that reimagines the ancient crystal ball through contemporary technology. At its core, a Raspberry Pi “brain” transforms touch, voice, and light into a dialogue between human curiosity and machine intelligence. When a viewer touches the glowing orb, it listens, transcribes their question through Whisper, and responds using ChatGPT’s playful imagination—its voice emerging from within like a digital oracle.
The work merges sensory wonder with critical reflection on how artificial intelligence shapes the next generation’s belief, knowledge, and storytelling. Built from reused materials—a cardboard cookie box, upcycled glass sphere, and recycled components—the piece also questions sustainability in the age of intelligent machines. Synthetic Clairvoyance invites children and adults alike to explore a poetic encounter between the mystical and the synthetic, where light, language, and code intertwine to form an evolving conversation between human and algorithmic consciousness.
The Warehouse
Vauxhall St, Balbriggan

"Unraveling" - Nunce McAuley & Aoibhe Churcher
Stop Motion film where an AI head looks inside a human head.
A film by Aibhe Churcher and Nunce McAuley.
This piece of work is our response to how AI has become part of our everyday life and how, in the right hands, it can be used to improve our quality of life.
In this instance, we have focused on Diagnostics in the medical world. In order to diagnose some conditions such as, MS, Parkinsons, Brain Tumors and Stroke, an MRI (Magnetic Resonance Imaging) machine will be used to by a radiographer to generate images of cross sections of the brain.
This AI Brain will detect lesions, tumours, bleeding, blockages etc. in the Human Brain. This can not be achieved without AI intervention.
Without thís procedure, many patients will be undiagnosed or misdiagnosed leading to years of unnecessary pain and suffering.
This stop motion film is our interpretation of cross sections of both the AI and human brain in this scenario. We have used recycled, upcycled and found items to create this film.
The AI is unraveling what medics could not with MRI technology alone.

"Reflection Mirror" - Anita Doolan
I explore the dialogue between human creativity and AI, creating immersive spaces where imagination, memory, and emotion unfold.
My work is inspired by all art and guided by a commitment to sustainability and community.
Through painting, sculpture, collage, and AI-assisted creation, I invite audiences to experience the unexpected, discover hidden connections, and encounter the magic that emerges when creativity is free, playful, and connected to the world around us.
Step into Anita Doolan’s world.
Each piece is Heartwork born from intuition, community, and imagination. Painting, sculpture, collage, and AI merge to create spaces where time is fluid, rules are flexible, and wonder waits around every corner.
Art that speaks from the heart and surprises the mind.

"Pray GPT" - Sophie Meehan
“PrayGPT can make mistakes. Check important info.”
PrayGPT
2025
4.25 x 2.5 inches
AI generated text and imagery on laminated card.
Artist statement
PrayGPT is a project born out of late night “conversations” and ruminations with ChatGPT.
An AI-generated blessing and a chat loading screen are superimposed into a prayer card format usually reserved for Irish blessings and Catholic saints.
The piece invites the viewer to think about the modern loneliness epidemic and individualistic approaches to spirituality.
What spaces are left in society when community and spiritual ritual are eroded? When human pathways to care are inaccessible and AI chatbots are available to “listen” 24/7, who do we turn to?

"A Messy Family Story" - Siobhán Harper
When I consider Artificial Intelligence in light of my own recent experiences, I am presently convinced that AI will never be able to convey, feel, express, experience the nuance of human emotion.
As a human, I can only empathise to the extent of my own experience, how could a machine do more? Knowledge does not foster empathy or relatability.
I asked ChatGPT to illustrate the pain of divorce and the poster you see here is its output.
The photographs however illustrate the variableness of the emotions I have felt during my own divorce and this isn’t comprehensive.
My heart physically hurts sometimes with the pain of flesh and soul ripping grief that is caused in such a circumstance.
AI may repeat these sentiments now that they are online, but the nuance will still be lost because pain and loss can’t be put into a compartment and defined with grammatically correct, knowledge based sentences no matter how gratifying it may be to have someone listen to you and not talk back.

"Common Beat 2099" - Afro Irish Comic Strip illustrated by Matthew Kelly & authored by Eamonn Donlyn
“Common Beat 2099” – Is a comic strip set in the year 2099 reflecting back on the collaboration of Ireland and Africa from 2025 to 2099, specifically The Cliffs of Moher (Ireland), Nairobi National Park (Kenya) with stops at the Great Barrier Reef in Queensland, Australia and at the edge of the Amazon Rainforest Altamira, in the state of Pará in Brasil.
Ireland is one the ufortunate birthplaces for Colonialism in the 1100’s and Africa bore arguably the worst brunt and effects of the Colonial era. The people of these two regions collaborate to lead humanity in new directions in what became known as ‘The Realiasation Era’.
Follow a the journey with 3 characters: HALIMA, African loosely means Humane, T.A.F.F.I, This Artificial Fella Feels Intelligent and M.O.R.T, Motorised Organised Robotic Technology.
Illustrated by Matthew Kelly & authored by Eamonn Donlyn

"The Hand That Made This Happen" - Petra Skyvova
A poem for Unmasking AI displayed visually.
The Lark
Church St, Balbriggan

"Everything is Fine: Life in the Algorithm" - Elaine Gaffney
‘Everything is Fine’ reflects on the systems that shape human perception and belonging in the age of AI powered Algorithms.
Combining the philosophical lens of Plato’s allegory with the intimate realities of raising a family, it examines how the technological systems of influence blur the boundaries between truth, entertainment and control.
Set within the Amphitheatre’s immersive architecture the work invites its viewers to inhabit a space that feels both recognisable and disorientating.
This installation examines how contemporary systems of influence blur the boundaries between truth, entertainment, and control.
Drawing from the language of everyday media, it explores the quiet mechanisms through which technology mediates perception and shapes collective belief.
The work invites viewers to slow down inside the digital noise, to recognise how easily attention becomes captivity, and how chaos online is rarely accidental.
Ultimately, it asks what agency remains when choice itself has been designed, and whether awareness alone can fracture the cage that convenience built.

"Hey, I could do that…………...exclamation mark…………question mark" - Antonio D'Souza
Hey, I could do that!? Yes, you could – but it couldn’t.
This project confronts the growing fears and anxieties among people
about whether AI-generated art will supersede human-made art. The
installation of collaged artwork and the accompanying digital text
expresses the value and beauty of the handmade and the power of
nature.
The ten pieces are crafted from predominantly synthetic matter found
washed up on beaches around Skerries in North Co Dublin. My process
involves discerningly searching for and selecting materials that I find
intriguing. These materials – such as plastics, metals, and fabrics have
changed from their original forms and show signs of deterioration,
distortion, and discolouration caused by erosion, weathering, and the
corrosive effects of saltwater.
The statement and claim, “hey, I could do that,” is often spoken by people
(including myself) when viewing conceptual or abstract art. When the
question is posed, “but could you really?”- how deeply do we need to
reflect before we respond with yes or a no?
And now, as we encounter the AI revolution and the words “AI could do
that” have infiltrated the Arts, we are asked to examine and investigate a
whole new set of questions about what it is to be human and to create
with our head, heart, and hands.

"The Perfectly Imperfect Human Hand" - Petra Skyvova
Exploring the “hand/finger” as both subject and symbol-contrasting AI’s flawless, clinical precision with the human hand’s irreplicable uniqueness. AI is great for science, precision, but why in art? Human hand carries emotion, nuance, and power that machines cannot reproduce, and I want to highlight imperfection as a form of value rather than flaw.
I would like to juxtapose the act of ‘making’ something with human hands, the skills and personality of it with the idea of the bionic AI touch, a tool, which is so precise but clinical and detached.
I am not trying to juxtapose AI and the human hand as perfect versus imperfect. I know that AI is complex and not ‘perfect’. Rather, I was thinking to explore the dichotomy of perfection and imperfection and suggest that in humans (or human hands) these two opposing concepts complement and enhance each other and one is not without the other.
The human hand is strikingly unique and can be used in stuff like forensics with a large degree of precision so it is a ‘tool’ that AI can work with but AI can never fully reproduce what human hand does because the human hand is imperfect and creates a ‘crooked’ line.

"Life is the most important thing in Life" - William Brew
An effort to portray a perception of AI’s intrusion into your or our art world. AI is I suspect one of the major cultural events of at least this generation, AI doing art is based on computer code and binary numbers. Its effect will reach far into the future. It will be the ground on which my grandchildren will tred, and not at all like the solid ground of my past. All I can do is look on with all our history behind us and the young happily racing into their future. The numbers in computer speak each represent a letter of the alphabet, put together they say” Art is the most important thing in life ” I don’t think so, the AI is patronising us, life is the most important thing.

"Creating AI" - Anastasiia Kerdina
“Creating AI” is a work presented in the form of a playful experiment — a visual joke that raises serious questions about the future of art and authorship. It explores the possible disappearance of
the artist in the age of artificial intelligence and the role of non-artists in shaping this shift.
The project consists of two collages, each created from small artworks of identical size made by members of the Scéal arts community. One collage was assembled by a human artist — myself — while the other was generated with the help of ChatGPT.
During the exhibition, visitors are invited to vote for the artwork they prefer. Through this participatory act, “Creating AI” invites reflection on perception, authorship, and authenticity in
contemporary art — and on how we define creativity in an era increasingly shared with
machines.

"Etain" - Gordon Farrell
Grey dress title : Etain.
Grey dress size 60cm x 85cm
Yellow dress title : Olga of Kiev
Employing Artificial Intelligence as a Creative Tool in Mythological Art
In an era defined by technological advancement, the intersection between artificial intelligence (AI) and artistic expression presents both challenges and unprecedented opportunities.
My approach is to harnessing AI as a creative tool within my ongoing
mythological art project, exploring the ways in which technology can revitalise ancient narratives.
Rather than viewing AI as a replacement for the artist, I see it as a partner in the creative process—a collaborator capable of generating, transforming, and reimagining visual motifs.
Ultimately, employing AI within a mythological art project is a testament to the evolving nature of storytelling and artistic practice. By merging ancient narrative with contemporary technology, I seek to craft works that honour the past while pointing towards the future
Thomas Hendy (4 pieces for Unmasking AI)
“The Trade Off”
The Trade Off is not just a drawing, but a mirror. What do we give away for the promise of progress?
“Saviour”
Reflects on humanity’s capacity for self-destruction and the fragile hope that remains amid it. Drawn in graphite with a single blue flower, the piece imagines a future where artificial intelligence might become Earth’s caretaker : Recognizing that war and greed threaten our survival. It’s both a warning and a contemplation on whether salvation may come from beyond ourselves?
What becomes of us when work is no longer the measure of survival?
“Alexa”
So I imagined Alexa instead… a microchip in a thong, ready for her debut as an Insta model….
Thomas Hendy Artist Statement
Having lived much of life on the margins of society, I’ve always viewed the world from an outsider’s perspective. Art became my bridge to human connection, a language through which I could finally communicate what words could not. Entering this project on artificial intelligence, I carried doubts
about its potential harm to both the arts and humanity. Yet, through open-minded engagement, my perspective has transformed. I now see AI not as a threat, but as an opportunity. A force that could free humanity from the constraints of labour and allow us to rediscover passion, creativity, and fairness. If AI were to assume most of our work, what we would gain? Time! Time to create, to explore, to live with purpose rather than profit. In a world guided by intelligent, impartial systems, free from emotional bias and greed, we might return to a state of balance, a modern echo of the harmony once found among our earliest ancestors.
Ultimately, I believe entrusting AI with the stewardship of our planet could represent humanity’s most responsible act. One motivated not by power or possession, but by a shared desire for peace, abundance, and collective prosperity.
2025 How It’s Made Music & Performances

LIVE IN THE LARK "What is Art Interview with AI" - Darren Rogers Thursday Nov 13 8PM

Faded 51 - Live Performance Friday Nov 14 730p in THE WAREHOUSE
Faded 51 are a rock band featuring…..
Sam Cohen – vocals and bass guitar
Louis D’Souza – lead guitar
Jack Joseph O’Neil – vocals and rhythm guitar
Andrew Keegan – drums and backing vocals.
Faded 51 are an emerging band that have entertained audiences in North County Dublin with a mixture of cover and original songs.

Richard Geraghty - Live Performance Friday Nov 14 8p in THE WAREHOUSE
A solo live music performance

BHAILIÚ - Live Performance Friday Nov 14 830p in THE WAREHOUSE
BHAILIÚ, an Irish ballad and traditional group ( Joe,Ray,te) performing live!

Ailbhe Cassidy - Live Performance Friday Nov 14 9p in THE WAREHOUSE
Headlining in The Warehouse with a solo live performance!

Mio - Live Performance Saturday Nov 15 8p in THE WAREHOUSE
Live in The Warehouse with a solo performance!

Oisín Tuckey - Live Performance Saturday Nov 15 830p in THE WAREHOUSE
Solo performance live in The Warehouse

Mursheen Durkin Balladeer & Sweet James - Live Performance Saturday Nov 15 9p in THE WAREHOUSE
To close out the How It’s Made Festival – Join Mursheen Durkin Balladeer and Sweet James into the night!

Eamonn Donlyn & Valeria Ceregini, Co-Founders
How It’s Made was co-created by Eamonn Donlyn, Chairperson of SCÉAL Collective along with Curator and Art Historian Valeria Ceregini in 2023.
The series brings artists and researchers together to learn about the world and provide creative experiences in a multi-disciplinary fashion.
A symposium occurs each year for shared learnings with a focus on the process instead of the output and artists are encouraged to determinne themselves if they have a reaction to the learnings and in the format of their choice.
Foudational concept: The arts and creative endeavours serve as a mirror to society, with the ability to reflect the past and present and imagine a variety of futures.
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